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      <image:title>Blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.jfaronagency.com/blog/wine-industry-marketing-data</loc>
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      <image:title>Blog - What the Data Says About How Wine Industry SaaS Buyers Research and Select Platforms Before Ever Talking to Sales</image:title>
      <image:caption>“B2B buyers complete roughly 70% of their purchasing journey before engaging with a vendor for the first time. And in 80% of cases, it's the buyer who initiates that first contact — not the sales team.”</image:caption>
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      <image:title>jfaron agency Home - Marketing Strategy Build for Revenue</image:title>
      <image:caption>A rare blend of financial rigor, operational execution, psychological insight, and long-term brand thinking.</image:caption>
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      <image:title>jfaron agency Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.jfaronagency.com/packages</loc>
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    <lastmod>2026-10-29</lastmod>
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      <image:title>Packages - Customer Success Stories</image:title>
      <image:caption>Starting at $500 per story Your customers can explain why they chose you better than any sales page can. I get it on the record and turn it into content that shows your buyers exactly what you’ll do for them. ✅ A relaxed, recorded interview with your customer. You make the intro and I handle the rest. ✅ A publish-ready success story built around their problem and the result ✅ Video clips and pull quotes for LinkedIn and sales follow-up, with your customer’s OK Why it works: When you tag your customer, the story reaches their network as well as yours. Their own words also show you which messages land, which sharpens the rest of your marketing.</image:caption>
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      <image:title>Packages - Educational Email Course (Lead Gen Tool)</image:title>
      <image:caption>Email for custom pricing B2B buyers research for months before they talk to sales. An educational email course gets their email on day one and earns their trust while they decide. ✅ A course topic and offer built from your buyers’ real questions ✅ Five lessons written in your voice, one a day ✅ A landing page and signup installed on your site ✅ A follow-up sequence that moves graduates toward a call ✅ Launch posts to promote it ✅ Tested, then running on autopilot Why it beats a downloadable guide: A PDF gets skimmed once and forgotten. A course puts 5+ emails in a buyer’s inbox over the course of a week or more.</image:caption>
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      <image:title>Packages - Content &amp; Strategy Retainer</image:title>
      <image:caption>Starting at $3,000/month Consistent, strategic content. ✅ A monthly content plan tied to your sales goals ✅ Researched articles and guides that rank in search and AI answers and double as lead magnets ✅ LinkedIn posts for your brand or CEO, repurposed from every article ✅ Email newsletters and nurture sequences ✅ Ad copy ✅ A monthly strategy call</image:caption>
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      <image:title>Packages - Fractional CMO</image:title>
      <image:caption>Starting at $7,500/month A marketing partner who understands your numbers, builds the plan, and executes it. Everything in the Content &amp; Strategy Retainer, plus: ✅ An ICP built with input from your sales and customer-facing teams ✅ A quarterly marketing strategy built into your company’s planning ✅ Messaging aimed at one industry at a time, so every campaign speaks to a specific buyer ✅ Monthly analysis of traffic, search and content performance, with clear next steps ✅ Management of designers, video editors and web developers ✅ An optional in-person kickoff</image:caption>
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    <loc>https://www.jfaronagency.com/podcast</loc>
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    <lastmod>2025-11-17</lastmod>
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      <image:title>Podcast</image:title>
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    <loc>https://www.jfaronagency.com/controllerconversion</loc>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>Controller Conversion Email Course</image:title>
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